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This Privacy Policy describes the types of information Lurelly collect from and about you when you (1) visit a Lurelly website (each, a “Site”), (2) use a Lurelly mobile application (each, an “App”), or (3) interact with us offline, such as in by telephone, or at in-person events (each, an “Offline Activity”). The Sites, Apps, and Offline Events are collectively referred to as the “Services.” This Privacy Policy also explains how Lurelly may use and disclose such information, as well as your ability to control certain uses of it.

By using the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy, and agree to the Lurelly Terms of Use, which are incorporated by reference. If you do not agree, please do not access or use the Services.


Information You Provide to Us

Lurelly  collects information from you when you choose to share it with us. This may include when you use the Services; register or create an account; enroll in one of our loyalty programs; maintain a “wish list”; purchase products or services; request information from us; sign up for our newsletters or email list; enter a contest, sweepstakes or other promotion; fill out a survey; request customer support; or otherwise communicate with or contact us. The information we collect may include your name, physical address, email address, telephone or mobile phone number, date of birth/age, gender, Lurelly account user name and password, and photograph.

You may also provide us with certain information in connection with specification transactions:

Information Automatically Collected

We may use a variety of technologies such as cookies, web beacons, embedded scripts, or other technologies to collect certain information about visitors to, and users of, our Sites and Apps and interactions with our emails and online and mobile advertisements, and to allow Lurelly to keep track of analytics and certain statistical information.

For example, we may automatically collect certain information from you, including but not limited to your browser type, device type and model, operating system, unique device identifier of any of your computer(s) or device(s) that are used to access a Site or App, software version, Internet Protocol (“IP”) address, geolocation, preferred language, and the domain name from which you accessed a Site or App. We also may collect information about your use of the Sites and Apps, including the date and time you visit a Site or App, the areas or pages of a Site or App that you visit, the amount of time you spend viewing or using a Site or App, your GPS location (if you have enabled location tracking on your device), the number of times you return to a Site or App, other click-stream or site usage data, emails that you open, forward, or click-through to a Site or App, and other sites that you may visit.

Information Collected From Other Sources

We may acquire information from other trusted sources to update or supplement the information that you provide or that we collect automatically (such as information to validate or update your address or other demographic and lifestyle information). We may use this information to help us maintain the accuracy of the information we collect, to target our communications so that we can inform you of products, services, or other offers that may be of interest to you, and for internal business analysis or other business purposes.

Combination of Information

We may combine the information we receive from and about you, including information you provide to us and information we automatically collect through our Sites and Apps, as well as information collected offline, across other computers or devices that you may use, and from third-party sources.


Lurelly may use the information we collect from and about you for any of the following purposes:

Additionally, if you use the Sites or Apps to connect with third-party services, you authorize us to use information from and about you, on your behalf, to interact with these third-party services based on your requests.


We may share the information we collect from and about you in the following ways:


Cookies, Tracking Options, and California Do Not Track Disclosures

Certain parts of our Sites and Apps require cookies. You are free to set your browser or operating system settings to limit certain tracking or to decline cookies, but by doing so, you may not be able to use certain features on the Sites or Apps or take full advantage of all of our offerings. Please refer to your browser’s or operating system’s website or “Help” section for more information on how to delete and/or disable your browser or operating system from receiving cookies or controlling your tracking preferences.

Our system may not respond to Do Not Track requests or headers from some or all browsers. We may use cookies or other technologies to deliver more relevant advertising and to link data collected across other computers or devices that you may use.

We sometimes work with vendors to provide you with online ads. What ads you see may be based on your activities on our website or third party sites. These vendors use first party cookies on our site to provide you with ads tailored to your interests. This includes our vendor Conversant. To opt out of first party cookies used for this online advertising, click here.

To learn more about the use of cookies or other technologies to deliver more relevant advertising and to know your choices with respect to collection and use of the data by these third party tools, you may visit the Network Advertising Initiative’s (NAI) opt-out page at To opt-out of the use of your mobile device ID for targeted advertising, please see If you wish to prevent your data from being used by Google Analytics, Google has developed the Google Analytics opt-out browser add-on available here. On your mobile device, you may also adjust your privacy and advertising settings to control whether you want to receive more relevant advertising.

Opt Out Preferences

We provide our customers with the opportunity to opt out of having their information used for purposes not directly related to placement, processing, fulfillment, or delivery of a product or service. To opt-out of marketing communications, you may use one of these convenient methods:

If you receive marketing communications from Lurelly, you must opt-out individually from which you are receiving brand-specific marketing communications. Your instructions to limit the use of your information for these purposes will be processed as soon as reasonably practicable. Additionally, we are not responsible for informing third parties (including without limitation our third-party service providers or partners) with whom we have already shared your personal information of any changes requested pursuant to this section.

Access to Your Information

You can verify, correct, or update certain information associated with your Site or App account. You are responsible for maintaining the accuracy of this information. If you choose to deactivate your account, we may still retain certain information for analytical purposes and recordkeeping integrity, as well as to prevent fraud, resolve disputes, enforce our Terms of Use or other policies, take actions we deem necessary due to technical and legal requirements, and as dictated by constraints related to the security, integrity, and operation of our Sites and Apps.


If you are a California resident, you may request information about our disclosure of personal information to third parties or affiliated companies for their direct marketing purposes. To make such a request, please contact us at You must put the statement “Third-Party Marketing Opt-Out” in the subject field. We are not responsible for notices that are not labeled or sent properly, or do not have complete information. Non-affiliated third parties are independent from Lurelly, and if you wish to receive information about your disclosure choices or stop communications from such third parties, you will need to contact those non-affiliated third parties directly.


The Sites and Apps may have links to third-party websites and mobile applications, which may have privacy policies that differ from our own. We are not responsible for the practices of such sites and apps. The Sites and Apps may also offer you the ability to interact with social plugins from social media sites, which may allow us and/or the social media site to receive data from or about you. In some cases, we may know that you clicked on a social plugin, such as a Twitter Follow button, or receive other information from the social media sites. Similarly, if you have previously provided personal information to a third party operating a plug-in on the Sites or Apps, then such third party may recognize you on the Sites or Apps. Your use of social network plugins is subject to each social media site’s privacy policy, which may be different from ours, so please read those policies carefully to understand their policies and your options. As with linked sites, we have no control over the information that is collected, stored, or used by social network plugins, and are not responsible for the practices of such sites.


Any information you may disclose on our Sites or Apps, in blogs, on message boards, in chat rooms, or on other public areas on the Sites or Apps or other third-party websites that the Sites or Apps may link to, becomes public information. Please exercise caution when disclosing personal information in these public areas.


Protecting children’s privacy is important to us. We do not direct the Sites or Apps to, nor do we knowingly collect any personal information from, children under the age of thirteen. If Lurelly learns that a child under the age of thirteen has provided personally identifiable information to a Site or App, it will use reasonable efforts to remove such information from its files.


We have taken certain physical, administrative, and technical steps to safeguard the information we collect from and about our customers and Services users. While we make every effort to help ensure the integrity and security of our network and systems, we cannot guarantee our security measures. When you provide sensitive information (such as credit card information) via the Sites or Apps, we encrypt the transmission of that information using transport layer security technology (TLS).


Your personal information may be stored on servers in the United States and is subject to the laws of the United States, where the data protection and other laws may differ from those of other countries. Your personal information may be disclosed in response to inquiries or requests from government authorities or to respond to judicial process in the countries in which we operate.


We reserve the right, at our sole discretion, to change, modify, add, remove, or otherwise revise portions of this Privacy Policy at any time. When we do, we will post the change(s) on the Sites and Apps. Your continued use of the Sites and Apps following the posting of changes to these terms means you accept these changes. If we change the Privacy Policy in a material way, we will provide appropriate notice to you.


If you have any questions or concerns about this Privacy Policy or the practices described herein, you may contact us at