An afternoon of champagne, couture, and a little Parisian magic.
During Paris Fashion Week, we wanted to create a moment just for the joy of it.
Our Creative Director, Lurell, spent an afternoon at the iconic Hôtel Plaza Athénée, where we captured Lurelly in an elegant setting worthy of a little daydream. Between the grand interiors, sparkling chandeliers, and beautiful Parisian details, the hotel felt like the perfect backdrop for our visual diary.
There was champagne, plenty of laughter, and a little prancing around the hotel as we captured each shot. It was less about following a plan and more about enjoying the moment, allowing the photographs to unfold naturally.
And, as often happens in Paris, the afternoon brought an unexpected encounter. While shooting in the hallway, right outside a guest’s room, the door opened to reveal a member of the BTS team. He was wonderfully sweet about our little photo moment, making an already memorable afternoon that much more special.
These are the moments we love to remember: the beautiful settings, the unexpected encounters, and the freedom to create simply because it brings us joy.
A little glimpse into our world during Paris Fashion Week, captured in the spirit of Lurelly.
Timeless pieces are timeless. And some memories are, too.



PHOTOS BY ISA JORIO
xoxo
LURELLY
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