Stay Connected
Be the first to recieve any news on new products, features or campaigns.
February 13, 2020
Single or committed - you're more than enough, beauties! We love to remind you that feeling beautiful is empowering and you should do it for yourself. We've created this new gown to do just that for us! Valentine's Day is coming up and we handpicked some styles that you can... continue reading
February 04, 2020
I get a lot of people asking me where I get my inspiration from to design gowns.. and the truth is, inspiration can happen from anything really! For example, for our Roseum Gown, I happen to see this beautiful light blue skirt in a silky fabric from another dress... continue reading
Lurell was born and raised in Jamaica and always had a love for fashion. She studied at FIDM in San Francisco where she honed her skills in sketching, pattern making and sewing. Shortly thereafter, her first dream, Lurelly, became a reality. Designed with every woman in mind, each piece is created to inspire women to look and feel their best, no matter the occasion.
“I was inspired to create a luxury collection that would embody the essence of elegance while accentuating the female silhouette. One of my favorite things in creating a collection is finding beautiful fabrics that tell the story of my vision."